Translating a Retail Technology Website built with WordPress
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About the client
XPAND Retail is a leading technology company that specializes in providing retail businesses with innovative and comprehensive software solutions. Their software helps businesses streamline their operations, optimize their inventory, and enhance their customers’ shopping experience. XPAND Retail has a global presence and caters to retail businesses of all sizes, from small businesses to multinational corporations.
To expand its market reach and cater to Arabic-speaking customers, XPAND Retail approached our team to translate their WordPress website into Arabic using the WPML plugin. This case study highlights the challenges faced during the project, the solutions implemented, the translation process, and the successful outcome achieved for the client.
Further Readings: You can also read how we set up a localization strategy for for an ecommerce app clicking here.
The Objective:
The objective of this project was to translate the XPAND Retail WordPress website into Arabic using the WPML plugin. The aim was to enable the company to expand its market reach and cater to Arabic-speaking customers in the United Arab Emirates.
The Challenges:
- Technical language: The website contained technical language related to the retail industry that required specialized knowledge.
- Website design: The website design and layout needed to be taken into account during the translation process to ensure that the translated text fits seamlessly into the website.
- Consistency: The translation needed to be consistent across all pages of the website to maintain the brand’s integrity.
The Solution:
- Specialized Arabic translators: We hired translators who are familiar with the retail industry to ensure that the translation was accurate and consistent across all pages of the website.
- Localization strategy: We developed a localization strategy that took into account the cultural nuances and preferences of Arabic-speaking customers in The United Arab Emirates.
- WPML plugin: We used the WPML plugin to facilitate the translation process inside the website, ensuring that the translation fits seamlessly into the website design and layout.
- Quality assurance process: We implemented a quality assurance process to ensure that the translation was accurate and consistent across all pages of the website.
How this was completed:
The process for the project involved several steps:
- Preparation: We held meetings with the client to understand their requirements and preferences. We also identified the target audience and the key cultural differences that needed to be taken into account.
- Translation: Our specialized translators translated the website content into Arabic using the WPML plugin.
- Quality assurance: We implemented a quality assurance process to ensure that the translation was accurate and consistent across all pages of the website.
- Delivery: We delivered the final translated website to the client within the agreed timeframe.
The Result:
The result of the project was a fully translated XPAND Retail WordPress website in Arabic that was accurate and culturally appropriate for Arabic-speaking customers. The translated website enabled the company to expand its market reach and cater to a broader audience. The project was completed within the agreed timeframe and budget, meeting the client’s expectations.