Transcreation and Creative Translation Services
The transcreation services we offer are about adapting company slogans, advertising campaign assets and brand messages. This matters because your communication should sound genuine and authentic, not just accurate. Every copywriter who works on your campaign understands the target culture and rewrites the message so it makes sense to your audience. You will receive several options with back-translations and a second-eye check of every line before it goes live.
transcreation at a glance
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What we transcreate |
Slogans, taglines, ad campaigns, social posts, packaging copy, scripts and brand messaging |
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Specialists |
Native copywriters and marketing linguists in each target market |
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Requirements |
A creative brief, your brand voice and each market’s cultural and advertising norms |
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Files & platforms |
Word, PowerPoint, Excel copy decks, InDesign, Figma, video scripts |
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Turnaround |
Short copy in 2–3 working days · campaigns scheduled with you |
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Price |
Quoted per project · from $35 / hour |
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Delivered with |
2–3 options per key line, back-translations and a short rationale |
About the service
What is transcreation?
The core goal of transcreation is communicating a marketing message in another language so it can trigger the same emotions and customer actions as the message in the original language. So, instead of just translating words, the copywriter rewrites the original idea, use wordplay, adapt to the local culture and customize the call to action for the target market.
It is the right choice when the effect matters more than the exact words: slogans, headlines, campaign concepts and social content. Product descriptions, manuals and contracts need standard translation, which is faster and cheaper. Most campaigns mix both, and we tell you which lines need which.
Transcreation definition, examples and projects →Who we transcreate for
- Global brands and marketing teams Campaign concepts, taglines and brand guidelines for new markets
- Advertising and creative agenciesCopy decks, scripts and adaptations for clients' local launches
- Consumer and e-commerce brandsLaunch copy, packaging and promotional emails
- Brands entering the Middle EastArabic campaigns written for Gulf and Egyptian audiences
What we translate
Content we transcreate
Short copy carries the most weight in a campaign, so that's where transcreation pays off most.
Brand and campaign
- Slogans and taglines
- Campaign concepts and key messages
- Brand and product name checks
- Brand voice guidelines
Advertising
- Print, outdoor and display ads
- Google and social media ad copy
- TV, radio and video scripts
- Campaign landing pages
Digital and social
- Social media posts and captions
- Email campaigns and newsletters
- Website hero copy and banners
- App store descriptions
Packaging and retail
- Packaging and label copy
- Product launch copy
- Point-of-sale and in-store displays
- Brochures and catalogs
How we work
What good transcreation needs
Creative copy can't be checked word for word, so every choice has to be visible to you.
A clear creative brief
Before writing, we agree on the goal, audience, tone and limits of each line. A short brief saves rounds of edits and keeps every market in line with your brand.
Usually needed for: Campaigns, taglines, product launches
Options, not one answer
For each key line you get two or three alternatives, each taking a different angle, so your local team can pick the one that fits the market best.
Usually needed for: Slogans, headlines, ad copy
Back-translations and rationale
Every option comes with a literal English back-translation and a note on why it works, so reviewers who don't speak the language can approve it with confidence.
Usually needed for: Approvals by global marketing teams
Cultural and advertising checks
We flag images, colors, gestures, humor and claims that could offend or break local advertising rules, and suggest alternatives before your campaign goes live.
Usually needed for: Middle East and Asian markets, regulated products
More detail: The difference between translation and transcreation →
Need transcreation services?
Send your files or details and get a fixed price and delivery date within 24 hours.
How we work
How your campaign is transcreated
- 01Creative briefWe review your brief, brand voice and source copy, and agree what each line must achieve.
- 02Options and back-translationsA native copywriter writes 2–3 options per key line, each with a back-translation and rationale.
- 03Second-linguist reviewA second linguist checks cultural fit, claims and consistency with your brand voice.
- 04Final copy and layout checkYou choose the options, and we finalize the copy and check it in your ads or layouts.
Confidential by default
Linguists sign NDAs and files move over secure transfer.
Human translation
No AI translation unless you ask for it.
ISO 17100 process
Translation, revision and final checks on every job.
Pricing and turnaround
How much does transcreation cost?
- Transcreation of key lines
- Quoted per project
- Copywriter time
- from $35 / hour
- Supporting copy (translation + revision)
- from $0.06 / word
- Quote and schedule
- Within 24 hours
Included in every price
- Native translator who specialises in your subject
- Full revision by a second linguist (ISO 17100)
- Your glossary and terminology kept consistent
- Formatting matched to your original file
- Confidential handling, NDA on request
- Fixed price before we start. No surprises.
Certified translations also include a signed statement of accuracy on our letterhead.
Fixed quote within 24 hours. No obligation.
What affects the price
- Number of options. More alternatives per line take more writing time.
- Type of copy. A tagline takes longer per word than body copy.
- Number of markets. Each market gets its own native copywriter.
- Review rounds. Extra feedback rounds after approval add time.
Optional extras
- Rush delivery
- +25%
- Desktop publishing (InDesign, PDF)
- Per page
- Notarization or apostille
- On request
- Printed hard copy by courier
- On request
“The team at TranslationPartner went above and beyond helping us launch an emotional campaign in 5 languages – on time and on budget. Even with unforeseen delays, they were able to quickly shift without missing a step. They are now our preferred partner for future projects. ”
Creative Director
transcreation questions
What is the difference between translation and transcreation?
Translation keeps the meaning of the words. Transcreation keeps the effect: the emotion, the humor, and the call to action. A transcreated tagline may share no words with the original, because what matters is that it sells the same way in the new market.
How much does transcreation cost?
Transcreation are not easy to chare. Usually they are quoted per project or by the hour, from $35 per hour. That is because short lines require creative minds take time rather than word count. Longer supporting copy is translated from $0.06 per word, and you get a fixed quote within 24 hours.
How can I approve copy in a language I don't speak?
That is easy. You can check the English back-translation copy and the rational we add for each copy. Your global team can have an idea about what each line mean and see if it works based on the business goals. In any case, a second linguist checks the copy before it reaches you to ensure it fits the target culture.
How many options do I get?
Usually two or three options for each key line, such as a tagline or headline, each taking a different angle. Body copy gets one version, written in the voice of the option you choose.
How long does transcreation take?
Short copy such as taglines and ad headlines usually takes 2–3 working days per market. Full campaigns are scheduled with you when we quote, and rush delivery is available at +25%.
Which languages do you transcreate into?
We transcreate into 75+ languages with native copywriters in each market. Arabic for Gulf and Egyptian audiences is one of our strongest, alongside the European and Asian languages most global campaigns need.
Can you check a brand or product name for other markets?
Yes. Native writers check how a name sounds, what it means, and whether it carries unwanted associations in each language, and report back before you launch.
Want your transcreation quote?
Send your files or details and get a fixed price and delivery date within 24 hours.
Complete the below form to get your quote