Market Research Translation Services
The market research translation services we offer cover every stage of a global study: questionnaires before fieldwork, discussion guides and stimulus for groups, and open-ended responses and transcripts back into English for analysis. Native linguists and translators keep each question meaning the same in every market, so your data compares like with like.
Market Research Translation at a glance
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What we translate |
Surveys, screeners, discussion guides, stimulus, open-ended responses, transcripts, reports |
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Specialists |
Native linguists experienced in research, with a second linguist revising every file |
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Requirements |
Same meaning per question, matched rating scales, survey length kept close to the source |
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Files & platforms |
XLSX, XML, Word, audio and video |
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Turnaround |
12,000 words/day |
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Price |
From $0.08 / word · transcription quoted per audio minute |
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Delivered with |
Files ready to load back into your survey platform, and a glossary reused across waves |
About the service
What is market research translation?
Market research translation makes one study work in many languages across different countries. If a question reads differently in Spanish than in English, respondents answer a different question, and the results can't be compared. We translate surveys and guides so each question, scale and answer option means the same thing in every market and language, while still reading naturally to local respondents.
The work goes both ways.. Before fieldwork starts we translate what respondents see; after it, we translate what they said. Open-ended responses, interview transcripts and focus group recordings are translated back into English with the respondent's tone kept, slang explained and nothing summarized away, so your research analysts work from what people really said.
Transcription and translation →Who we translate research for
- Market research agenciesMulti-country studies, from questionnaire to final report
- Fieldwork and panel companiesScreeners, invitations and surveys ready to launch in each market
- Consumer insights and brand teamsConcept tests, ad tests and customer surveys run in-house
- UX research teamsUsability scripts, interview guides and session transcripts
- Translation agenciesWhite-label survey and open-end translation for your research clients
What we translate
What we translate for quantitative and qualitative research
Every file a multi-country study needs, before, during, and after fieldwork.
Surveys and questionnaires
- Questionnaires and screeners
- Rating scales and answer lists
- Survey invitations and reminders
- Consent and privacy notices
Qualitative research
- Discussion and interview guides
- Concept boards and stimulus
- Show cards and moderator notes
- Live focus group interpreting
Responses and recordings
- Open-ended responses (verbatims)
- Interview and focus group transcripts
- Video diaries and recordings
- Translated subtitles for highlight reels
Reports and findings
- Research reports and executive summaries
- Data tables and charts
- Presentation decks
- Ad and packaging copy being tested
Research-grade translation
What makes translated research data comparable
A translation can read well and still skew your results. These are the checks we run on every study.
Same question in every market
Each question keeps its accurate meaning, tone, and level of difficulty, without leading English words. Also, brand names, product terms, and question codes stay as you set them.
Usually needed for: Tracking studies, multi-country surveys
Matched scales and answer lists
“Somewhat agree” must sit at the same point on the scale in every language. We keep rating scales balanced and answer options parallel, and use the same wording in every wave.
Usually needed for: Likert scales, satisfaction and NPS questions
Survey length that stays close
Some languages run 20–30% longer than English, which adds time and dropouts on mobile. We keep questions concise and flag any that will break your layout before launch.
Usually needed for: Mobile surveys, long questionnaires
Responses kept as people said them
Open-ends and transcripts are translated in full, keeping tone, slang and emphasis, with a note where a phrase has no direct match.
Usually needed for: Verbatims, interviews, focus groups
More detail: Our marketing translation services →
Need Market Research Translation services?
Send your files or details and get a fixed price and delivery date within 24 hours.
How we work
How your study is translated
- 01Quote and glossarySend the questionnaire and markets. You get a fixed quote within 24 hours, and we set up a glossary for brand terms and scale wording.
- 02Translation Native linguists translate in your survey platform or export files, keeping codes, routing text and placeholders intact.
- 03Revision and test link checkA second linguist revises every file, then checks the live test link for cut-off text and layout problems.
- 04Back into EnglishDuring and after fieldwork, we translate open-ends, transcripts, and recordings into English for your analysts.
Confidential by default
Linguists sign NDAs and files move over secure transfer.
Human translation
No AI translation unless you ask for it.
ISO 17100 process
Translation, revision and final checks on every job.
Pricing and turnaround
How much does market research translation cost?
- Translation + revision
- from $0.08 / word
- Open-ended responses
- Per word, in daily batches
- Transcription and translation
- Quoted per audio minute
- Typical turnaround
- 12,000 words/day
- Quote and schedule
- Within 24 hours
Included in every price
- Native translator who specialises in your subject
- Full revision by a second linguist (ISO 17100)
- Your glossary and terminology kept consistent
- Formatting matched to your original file
- Confidential handling, NDA on request
- Fixed price before we start. No surprises.
Certified translations also include a signed statement of accuracy on our letterhead.
Fixed quote within 24 hours. No obligation.
What affects the price
- Language pair. Rates depend on the language pair; common pairs cost less.
- Number of markets. Each country version is priced, even in a shared language such as Spanish or French.
- Repeat waves. Tracking studies cost less after wave one, as unchanged questions are already in your translation memory.
- File format. Clean exports from your platform cost less than text copied into Word.
- Audio quality. Clear recordings with few speakers transcribe faster than noisy group sessions.
Optional extras
- Rush delivery
- +25%
- Desktop publishing (InDesign, PDF)
- Per page
- Notarization or apostille
- On request
- Printed hard copy by courier
- On request
“Had a wonderful time with Translation Partner, walked us through the entire process of translating our sales brochure design into Croatian. Definitely recommend them”
Marketing SpecialistORCA Digesters Inc.
Market Research Translation questions
How much does market research translation cost?
The cost of translation plus revision starts at $0.08 per word. The rate depends on the language pair you want the translation for, and tracking studies cost less after the first translation wave. Transcription is quoted per audio minute, and you get a fixed quote within 24 hours.
Can you translate directly in Qualtrics or Decipher?
Yes. We work with XLSX and XML exports from any survey platform, so question codes, routing, and piped text stay intact.
Do you translate open-ended responses?
Yes. We translate open-ends into English in full, keeping the respondent’s tone and slang, and add a note where a phrase has no direct match. Batches can be returned daily while fieldwork runs.
How quickly can you translate a questionnaire?
Our team translates up to 12,000 words per day, so most questionnaires are translated and revised within 1 to 2 working days. All markets can run at the same time for one launch date.
Do you offer back translation for surveys?
Yes. An independent linguist translates the survey back into English, and we reconcile any differences with you before launch. It’s useful for high-stakes or sensitive questions.
Do we need a separate version for each Spanish-speaking market?
Often, yes, we need separate versions for each Spanish market. Spain, Mexico, and US Hispanic respondents use different Spanish words for the same products and ideas. We can adapt one master Spanish version for each market, which costs less than three full translations.
How do you protect respondent data?
Every linguist works under a confidentiality agreement, and we sign your NDA if needed. We can work on files with names and contact details removed, and delete them when the project ends.
Can you interpret focus groups live?
Yes. Our interpreters work in viewing rooms and on video platforms, so your team can follow groups in English as they happen. See our simultaneous interpretation services for details.
Want your Market Research Translation quote?
Send your files or details and get a fixed price and delivery date within 24 hours.
Complete the below form to get your quote